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Co-creatie tussen Oger en Ministerie van Defensie?
Oger Lusink presenteert een nieuw kledingmerk. Het merk moet de nationale trots op Nederland gevoelens bij ons “de burgerij” aanwakkeren aldus Lusink. Het ministerie van Defensie heeft vliegbasis...
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True City by Nike – convergence of social media and mobile
On January 14th, 2010 Nike Sportswear released True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and...
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Whizkids gaan in fashion
Nog niet zo lang geleden werden kids die “cybersuicide” pleegde, volkomen opgaan in internet dus, op hun zolderkamer nog met de nek aangekeken door hun fashionable klasgenoten. Maar de nerds van nu...
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Augmented reality in retail. Is the future now?
Augmented reality for usage in retail has already had some promising pilots such as the lego-case. In this case a small kid holds up a box of lego in front of a camera. On the screen he sees whats in...
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Fashion E-Commerce: Handel uit angst of kans …. ?
In barre tijden worden de kerels van de jongens gescheiden. In confectie land zijn het moeilijke tijden, dat mag duidelijk zijn. Gevulde winkelstraten en rinkelende kassa’s zijn nu eerder uitzondering...
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Brand Your Design
Visual presentation is an important part of any brand perception, but even more so when the brand involves fashion. Choosing the right models, settings, scenery and photographer not simply add to your...
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Take On Ted
Back in August we posted about using Twitter as a word-of-mouth engine for your brand by tapping into your industry’s most influential tweeps and bloggers. Earlier this month, Ted Baker London took...
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No-Flash & Fashion for Google
At the WWD CEO Summit early this month in New York, Google VP Marissa Mayer took the stage to give senior fashion and retail professionals some advice about their web presence. After explaining how...
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Amsterdam International Fashionweek vs Low-cost Fashion by Zeeman
During the Amsterdam International Fashion Week (AIFW), the retailer ‘Zeeman’ did some viral branding. They launched the new brand ‘Frank’, and hyped it up during AIFW. Set up a few camera’s to lock it...
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Rode bootschoenen, metroseksualiteit en veel rouge
De 31ste editie van de Modefabriek Door Laurens Groeneveld Een geel bloesje met groene ruiten, een skinny jeans, rode bootschoenen eronder en om het af te maken een blauwe bretels. De gemiddelde...
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